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Portland Toyota Dealer Anticipates Partnering with Microsoft

The most popular car at Portland Toyota Griffith Toyota , the Prius, will be incorporated with the newest technology that will be developed by Toyota Motor Corporation and Microsoft later this year.

Toyota and Microsoft are investing $12 million to Toyota Media Service Company, announcing a leading Toyota dealer serving Portland. This will bring a new and upgraded digital information service to Toyota customers. The budget will help to develop energy conservation programs in which people will be able to track energy use in their homes and cars.

“This new partnership between Microsoft and Toyota is an important step in developing greater future mobility and energy management for consumers around the world. Creating these more efficient, more environmentally advanced products will be our contribution to society,” said Akio Toyoda, president of TMC. “To achieve this, it is important to develop a new link between vehicles, people and smart center energy-management systems.”

This new technology, like Toyota, will be affordable and user friendly for Portland Toyota owners. The $12 million will be put towards making a global cloud platform that will be in place by 2015. The cloud will make it easy for anyone Toyota customer in the world to take advantage of.

Portland Toyota Dealer Impressed with One-Millionth Prius Sold

The vehicle that is at the forefront of the new technology due in part to its gas-electric versatility is the Toyota Prius. On April 5th 2011, Toyota sold the one-millionth Prius in the United States. The Prius was the very first gas-electric vehicle to hit the market and has experienced great success in sales across the US and at the Portland Toyota dealership.

“Since the Prius went on sale eleven years ago not a year has gone by when it hasn’t been the number one selling hybrid vehicle in the U.S,” said Bob Carter, Toyota Division group vice president and general manager. “Prius has become synonymous with the word hybrid and as we see fuel prices starting to rise again, it has accounted for more than 60 percent of hybrid passenger car sales so far this year. Prius paved the way for hybrids and while it is still the hybrid leader in sales and fuel economy, I’m proud to say that since its introduction, 13 other auto brands have seen the benefits of hybrid technology and joined the hybrid market.”

The Prius will be sure to save you money when it comes to buying fuel. Savvy Portland Toyota shoppers are converting to the Hybrid or the gas-electric Prius faster than ever.

For more information on 2011 Toyota cars in Portland, head to Griffith Toyota or call one of our Portland Toyota experts at 541-296-2271.